How we help you grow
We believe organizations thrive when they are grounded in their unique stories and guided by purpose.
From this foundation, we make sense of where we’ve been, and clarify where we’re going, helping us navigate complexity with confidence.
This is at the heart of how Roots of Purpose helps you grow.
Through collaborative, story-based work, we help nonprofit sector clients draw strength from their unique stories to clarify direction, communicate with confidence, and develop adaptive strategies that create lasting impact.
We meet you wherever you are in your journey, flowing with your story and listening to your context. Informed by your strengths and experiences, we co-design solutions that honour who you are and respond to what you need.
Let’s build lasting impact
Our Services
Story, Brand & Messaging
Building clarity & connection to your story
Every organization has a unique story that connects past wisdom to present knowledge, informs purpose, and shapes future direction. We help you draw strength from these roots—clarifying your narrative and ensuring alignment across all your communications.
Services include:
Organizational narrative & identity development
Purpose development & alignment
Brand strategy & positioning
Messaging development & guides
Brand refresh & evolution
Brand, positioning & narrative audits
Strategy & Long-Term Planning
Where you're going & how to get there
Our story-based approach to long-term planning meets you where you are in your journey. We work together to understand your unique context and needs before exploring what's possible through relationship-building, story-unearthing, and collaborative co-design.
Services include:
Strategic planning (multi-year, annual, operational)
Strategy refresh & updates
Communications strategy & planning
Audience identification & communications mapping
Implementation support & guidance
Communications & Content Development
Resources & materials to amplify your story
We collaborate with you to brainstorm, design, and deliver any communications-based content, assets, and resources you may need to share your story, engage your audiences, and amplify your impact with authenticity and confidence.
Services include:
Annual reports, impact reports & publications
Toolkits, policy briefs & resources
Website strategy, audits & content development
Grant applications & funding narratives
Blogs, newsletters & ongoing content
Social media content & management
Special Campaigns
Coordinated campaigns for dynamic needs
Sometimes you have something exciting to share or a big story to tell—and that takes dynamic campaigns to maximize reach and effect. We support you from ideation through evaluation, maximizing the impact and reach of your initiative.
Services include:
Multi-platform storytelling campaigns
Digital engagement & awareness
Community engagement & workshops
Collaborative story-unearthing & sensemaking
Design & Creative
Helping your incredible work shine bright
Our creative team brings your stories, resources and public-facing brand to life visually, ensuring what you share with your community matches the quality and care of your work—with consistency and intentionality across all mediums.
Services include:
Publication & report design
Brand & visual identity development
Social media graphics & digital assets
Print materials & creative resources
Retained Partnerships
Longer-term support to steward your story
Our retained partnerships provide dedicated monthly capacity across our services, working alongside your team to provide flexible support across whatever you need most. As your priorities shift, we adapt with you.
Examples of monthly support:
Content creation
Communications planning
Campaign planning & coordination
Public relations support
Platform & website management
Report & resource development